About

Hey there!

My name's William Song, and I help life coaches, business coaches, and other coaches, to become more productive while enjoying the journey.

Why do I focus on enjoyment?

Because you’ll be more successful when you look forward to each day. The more enjoyment and satisfaction you feel throughout your day, the more likely you’ll take action.

And doing all of this mindfully helps you stay on track. Reducing stress and increasing pleasure is an amazing combination.

And now you’re achieving big goals and livng your big dreams.

By the way, my old dream was to become a hedge fund manager.

My last corporate job was in equity research at an investment bank. But in the end, I decided to let go of the hedge fund manager dream.

Long story short, I became a hypnotherapist. And I achieved my dream of doing something good in the world.

Since 2003, I've run my other business called "Habit Project." It's a private hypnotherapy practice. As I hypnotized clients to get rid of negative habits (or create positive habits), they shared something.

They shared that they became more productive. Once I saw this impact, I began purposely helping people to become more productive.

I enjoyed the productivity side of my business so much, I decided to create a separate productivity business.

My coaching approach is to combine neuroscience with select productivity systems.

When I say neuroscience, I can summarize the science into one sentence: "Keep your brain happy."

Why? Because if you do a good job keeping your brain happy, you'll be much more productive.

Don't worry, you won't need any neuroscience background to become more productive. I use plain English instead of jargon.

You could summarize my approach in two sentences.

"Have more fun. Get more done."

And as you mindfully get more done, and enjoy the journey, then you have a strong and sustainable way of working.

That’s when you achieve your big goals… and live your big dreams.

To your success and happiness,

William Song