"Coaches: You've got big goals.
But they trigger procrastination.
And willpower isn't enough."


To reduce procrastination,
leverage the power of pleasure.

And reach your big goals.

You're staring at that crucial email draft for the third time today. The email that could truly change your coaching business for the better.

Your stomach clenches as you're about to hit SEND. But you don't send it. Ugh! For the third day in a row, some part of you won't allow you to hit SEND.

Frustrated at yourself, you decide to finish writing your new marketing plan. The document's 99% done. If you finish today, and if you start implementing, you estimate that you could reach your profit goal in 12 months and help more people.

But the problem is that you've been stuck at 99% done for the past three months. For some reason you can't cross the finish line. You look at your marketing plan, do nothing, and then you feel guilty for not finishing. You distract yourself with another task, a task that doesn't create inner turmoil.


But deep down you realize that you're just avoiding that last 1%. Deep down you know finishing that 1% would truly move your business forward. Upset at yourself yet again, you distract yourself by scrolling Instagram. You lose even more energy.

Suddenly it's lunchtime. You didn't complete any important tasks this morning. Now you feel even more frustrated about wasting the morning. Again.

Hey, we've all been here. I've been here countless times. Part of the reason I became a productivity coach is because I understand the frustration.

Deep down you're certain that you can build a much stronger and more profitable coaching business. You truly want to serve more clients at a deeper level.

At the same time, you feel that you're unable to live up to your potential. Sure you've achieved some big goals. But the currents big goals leave you frustrated, feeling stuck. You keep procrastinating on certain crucial tasks. Some days you think, "What's wrong with me? Why can't I just do what I scheduled? If I did, I'd finally accomplish my big goals."

The Truth About Your "Procrastination Problem"

Neuroscience says there's nothing wrong with you. Procrastination isn't a character flaw. It's not a lack of discipline. Neuroscience says it's related to the wiring in the human brain.

To put it more simply, blame Lizzie (i.e., the amygdala).

  • • The amygdala (ah-mig-duh-lah) is the ancient part of the brain.
  • • It's kept humans alive since we lived in caves.
  • • Also known as the lizard part of our brain, hence my nickname, "Lizzie."

Imagine a caveman walking along a dark forest path.

  • • He sees a shadowy figure on the ground.
  • • Instantly his amygdala kicks in and thinks, "Snake! Run!"
  • • The amygdala, i.e., Lizzie, just created the "fight or flight or freeze" response.

Adrenaline pumps through his body. Fear causes him to run. We owe a debt of gratitude to Lizzie for keeping us humans alive. By the way, Lizzie is often wrong. Most of the time it's a stick, not a snake. But Lizzie thinks better safe than sorry.

Unfortunately for you, a modern human, Lizzie sees danger at work.

In the modern world, Lizzie rarely sees wild animals waiting to pounce. Her overactive imagination now finds danger in the everyday world, including at work.

Why? Though times have changed, Lizzie never got the updated memo. Lizzie's your overactive guardian. She creates danger where none exists.

Again, not your fault. It's how your brain is wired.

Here are examples of how Lizzie thinks and how she reacts.

  • • Need to reply to an important email? "Danger! Generate anxiety!"
  • • Need to do a simple admin task? "Danger! Generate a tired feeling!"
  • • Need to complete the last 1% of a big project? "Danger! Need to get a coffee!"

If you struggle with Lizzie too often, there are big downsides.

  • • Another opportunity slips through your fingers.
  • • Another evening feeling drained, because you didn't accomplish "enough."
  • • Another frustrating weekend as you feel further behind...
  • • And you can't fully enjoy your weekend due to the frustration.

Trying to force yourself to accomplish tasks and big goals won't work. Because if Lizzie feels scared, she'll "protect" you by stopping you. What can you do?

Solution: Instead of using force, form a friendship. And leverage the power of pleasure.

Before working with me, many clients tried to force themselves to take action via willpower. But willpower is a finite resource that's depleted, quickly. Not a long-term solution.

What we need is a solution that's sustainable. Friendship and pleasure feel a lot more enjoyable than brute force. And much more sustainable.

  • • Why?
  • • Because friends help each other rather than fight each other.
  • • If you want to greatly reduce procrastination, you need Lizzie's cooperation.

As you and Lizzie deepen your friendship, you'll also have an easier time adding more pleasure to your workday…

  • • You'll finish tasks more easily with less inner conflict.
  • • You'll gain more positive motivation.
  • • You'll accomplish bigger goals more quickly.
  • • And at the end of the day, instead of feeling exhausted...
  • • You'll have more energy to enjoy your life.

You'll start to feel that you're living up to your potential, because you did what you planned to do. You kept your word. And that's an amazing feeling to have each day.

Skeptical that you can reduce procrastination through friendship and pleasure? Don't take my word for it. Prove it for yourself. Today.

If there’s a simple task you’re putting off, then stop blaming yourself. Instead of blame, have a short and friendly conversation with your brain using the Big Toe Technique (BTT).

This silly technique will help you reduce simple procrastination. And it illustrates the power of friendship and pleasure. It'll give you evidence that what I've shared actually works.

Ready to get a simple task done? One that you've been putting off?

Then complete the form below, and find out for yourself how well this works.

I'm excited to hear your results after using the Big Toe Technique!